Bikini & Swimwear in Bali: 15 Best Places to Shop on the Island

Bali is one of the best places in the world to shop for swimwear. Every year, thousands of visitors leave the island with a suitcase full of bikinis, one-pieces, and resort wear — bought at a fraction of what the same quality would cost back home.

But with so many options across the island, knowing where to start can be overwhelming. This guide cuts through the noise and gives you the 15 best places to find bikinis and swimwear in Bali, from iconic boutiques in Seminyak to surf shops tucked away in Uluwatu.

Looking for a curated edit right now? Browse the Bonjour Bali swimwear collection featuring pieces from independent Balinese designers, with 2-hour delivery anywhere on the island via Gojek.

Why Buy Swimwear in Bali?

Bali sits at the heart of the global swimwear manufacturing industry. Many of the brands you recognise from Australia, Europe, and the US are actually produced here. That means you can access the same often better quality at significantly more competitive prices.

Here's why Bali is the best place to shop for swimwear:

• Better prices compared to buying the same brands abroad
• Exclusive designs you won't find outside the island
• Wide size ranges — Bali's independent labels cater to all body types
• Sustainable materials — the local fashion community takes eco-conscious production seriously
• Custom options — several brands accept made-to-measure orders

The 15 Best Places to Buy Bikinis & Swimwear in Bali

1. Bonjour Bali Curated Multi-Brand Store (Online & Island-Wide Delivery)

Bonjour Bali curates swimwear from the best independent Balinese designers under one roof by online. The edit spans bikinis, one-pieces, and swim accessories from labels exclusive to the island. To find inspiration for your tropical wardrobe, explore our Balinese designer swimwear lookbook, or stay updated on the latest island beachwear trends via Bonjour Bali. For a daily dose of sun-soaked style, follow our curated Bali bikini collections on Instagram.

The standout convenience: order online and receive your pieces within 2 hours anywhere in Bali via Gojek. Perfect if you've just arrived at your villa or Airbnb and want to be beach-ready the same day.

• Shop: Women's Bikinis | One-Pieces | Swim Accessories
• Available: Online with island-wide 2-hour delivery
  

2. NICONICO Swimwear — Victoria's Secret Expertise, Bali Prices

Founded in Seminyak in 2004 by Nico Genze — formerly a designer at Victoria's Secret in New York — NICONICO brings serious lingerie and swimwear construction expertise to the island. The result is a collection that's feminine, confident, and exceptionally well-made.

• Location: Jl. Raya Seminyak No.13, Seminyak
• Best for: Structured, high-quality cuts with a glamorous edge

3. Thaikila Swim — Paris Sensibility, Bali Craftsmanship

Born in Paris in 1989, Thaikila relocated to Bali in 2002 and has never left. All collections are now designed and made on the island, blending the precision of European design with the skill of local artisans. The brand describes their process as finding the secret between traditional craftsmanship and technical innovation — and it shows.

• Location: Jl. Pantai Berawa, Tibubeneng, Canggu
• Best for: Those who want European aesthetics in a tropical swimwear context

4. Aanoukis Swimwear — Designed to Make You Feel Like a Goddess

Aanoukis is a proudly local brand built around a simple philosophy: every woman deserves to feel completely confident on the beach. All pieces are locally made and designed with cuts that celebrate rather than conceal.

• Location: Jl. Kayu Aya No.7a, Seminyak
• Best for: Body-positive styles with genuine craftsmanship behind them

5. Tann-Line — Contemporary Luxury in Canggu

Tann-Line occupies a sweet spot between purposeful activewear and luxury resort wear. The result is swimwear that looks polished from pool to beach bar, moves well in the water, and holds its shape after a full day of wear.

• Location: Jl. Pantai Batu Bolong No.90, Canggu
• Best for: Canggu's active, fashion-conscious crowd

6. Maidenlove — Bold Prints and Distinctive Cuts

Known for cuts that actually fit, playful prints, and vibrant colours, Maidenlove is the choice for anyone who wants to stand out on the sand. It sits on the pricier end of the Bali boutique spectrum, but the quality of the construction and the longevity of the pieces justify it.

• Location: Jl. Bumbak Dauh No.63, Kerobokan
• Best for: Statement pieces, limited designs, and striking prints

7. Air Resort & Swimwear — Authentically Balinese

Air Resort & Swimwear draws direct inspiration from the cultural identity of the Balinese people. Expect a wide range of fabrics, vibrant colour palettes, and a sense of place that makes each piece feel like it genuinely belongs to the island.

• Location: Jl. Raya Seminyak No.22A, Seminyak
• Best for: Swimwear that captures the spirit of Bali in its design

8. Ocean Soul Bali — Sustainable and Size-Inclusive

Ocean Soul is one of the most vocal sustainable swimwear brands on the island, and one of the most genuinely inclusive. The range covers all body types and includes options for those looking for more modest coverage — without compromising on style.

• Location: Jl. Pantai Berawa No.101a, Canggu
• Best for: Eco-conscious shoppers and anyone looking for extended size ranges

9. Wanita Swimwear — Handmade Luxury Boutique

Every piece from Wanita is handmade with close attention to detail. It's more expensive than most, but the tactile quality — the weight of the fabric, the precision of the finish — makes it feel less like a swimsuit purchase and more like an investment.

• Location: Jl. Kayu Jati No.8x, Kerobokan Kelod
• Best for: Artisanal quality, gifting, and pieces built to last years

10. Drifter Surf — A Seminyak Surf Icon

One of the longest-standing and most respected surf shops in Bali, Drifter is the place to go for swimwear that feels authentically coastal. The style here is simple, timeless, and unfussy — everything designed to feel good both in and out of the water. A second store in Uluwatu serves the south coast surfing community.

• Location: Jl. Kayu Aya No.50, Seminyak (+ Uluwatu branch)
• Best for: Surfers and fans of clean, minimalist coastal aesthetic

11. BGS Bali — High-Quality Surf Shop in Uluwatu

BGS is a well-stocked surf and swimwear shop in the Bukit Peninsula, carrying premium local and international brands. Their house collection offers impressive value for money given the quality of the materials and construction.

• Location: Jl. Uluwatu No.77, Ungasan, South Kuta
• Best for: Visitors staying in Uluwatu, Bingin, or Padang Padang

12. Surfer Girl — Good Vibes, Great Bikinis in Kuta

Surfer Girl sells more than swimwear, but their bikini selection is well worth a visit. The brand has a genuinely warm, happy energy that comes through in the product and it's conveniently located for anyone staying in the Kuta-Legian corridor.

• Location: Jl. Legian No.138, Kuta
• Best for: Visitors based in Kuta or Legian looking for a fun, relaxed shopping experience

13. Lima Apparel — Ethically Made, Sustainably Sourced

Lima Apparel uses recycled fabrics imported from Australia to create swimwear and beachwear with genuine eco-credentials. The designs are striking, the quality is high, and the price point is more accessible than most sustainable brands at this level.

• Location: Jl. Pulau Galang, Pemecutan Klod, West Denpasar
• Best for: Mid-budget shoppers who want sustainability without compromise

14. Indigo Kids — The Best Children's Swimwear on the Island

Finding well-made kids' swimwear that's both comfortable and stylish isn't always easy. Indigo Kids solves that problem with a large, thoughtfully curated range designed specifically for what children need to enjoy a safe and fun day in the water.

• Location: Jl. Pantai Berawa No.80361, Tibubeneng, Canggu
• Best for: Families travelling with children of all ages

15. Bali Boat Shed — The Seminyak Fashion Institution

One of the most recognisable fashion emporiums on the island, Bali Boat Shed sits on Jalan Petitenget in Seminyak with its signature row of vividly coloured sheds. Their house brand is widely considered one of the most desirable swimwear lines in Bali, and they stock a well-chosen selection of international names alongside it.

• Location: Jl. Kayu Aya / Jl. Petitenget No.20, Seminyak
• Best for: One-stop shopping for swimwear and resort wear

Shopping Tips: What You Need to Know Before You Go

Best time to visit boutiques: Arrive before 11am. The stores are quieter, the staff have more time to assist, and the full range is still available on the racks.

On sizing: Most Bali brands use international sizing (XS through XL), but fit varies significantly between labels. Always try before you buy. Virtually every boutique in Seminyak and Canggu has fitting rooms.

On haggling: Branded boutiques operate on fixed prices. More casual surf shops and market stalls often have flexibility especially for multiple items.

Caring for your swimwear: Rinse pieces in fresh water immediately after leaving the ocean or pool. Avoid machine washing lycra and spandex blends — hand wash in cool water and lay flat to dry.

Can you get swimwear delivered to your hotel? Yes. Bonjour Bali offers 2-hour delivery via Gojek to anywhere in Bali. Browse Bonjour Bali or message our stylist team directly on WhatsApp to get a same-day recommendation.

Bikini and Buttom Bali Collection - Tropical Tango-Reversible Double Strap

FAQs

Can you wear a bikini in Bali?

Yes — on beaches, at beach clubs, and within resort areas, wearing a bikini is completely normal and widely accepted. However, it's important to cover up (a sarong or light shirt works perfectly) when entering villages, traditional markets, or religious sites like temples. This isn't a legal requirement, but it's a meaningful sign of respect for local culture.

Where in Bali has the most swimwear shops?

Seminyak particularly along Jalan Kayu Aya and Jalan Petitenget remains the fashion capital of Bali's beach wear scene. Canggu, especially around Batu Bolong and Pantai Berawa, has grown significantly and is now a strong second. For visitors in the south of the island, Uluwatu has a solid selection of surf-focused swimwear stores.

How much does a bikini cost in Bali?

Prices span a wide range. A quality bikini set from a local Bali brand typically runs between $20–$55 USD. Mid-range labels using premium fabrics fall between $55–$135 USD. Designer or international brand pieces can exceed $135 USD. In general, you'll get significantly more for your money in Bali than buying equivalent quality at home.

Do Bali swimwear brands carry plus sizes?

Several do. Ocean Soul Bali and Aanoukis Swimwear are particularly well-known for their inclusive approach to sizing. Bonjour Bali curates brands that offer extended size ranges  reach out to our stylist team if you need help finding the right fit.

Are Bali swimwear brands sustainable?

Many are, and the commitment is deepening every season. Ocean Soul Bali, Lima Apparel, and a number of the brands stocked at Bonjour Bali actively use recycled materials or hold sustainability certifications. It's worth asking directly in store — most independent Bali brands are genuinely transparent about their sourcing.

Is it safe to shop for swimwear online in Bali?

Yes. Established platforms like Bonjour Bali offer secure payment, free returns and exchanges, and 2-hour island-wide delivery. If you prefer to browse in person first and order for hotel delivery later, that's also an option — just keep the brand's contact details or the Bonjour Bali WhatsApp on hand.

Where's the best area to shop if I only have one afternoon?

Seminyak. Concentrate on the Jalan Kayu Aya and Jalan Petitenget strip within a 10-minute walk you'll pass Bali Boat Shed, NICONICO, Aanoukis, Drifter, and several other boutiques. It's the most concentrated stretch of quality swimwear shopping on the island.

Conclusion

Bali offers a swimwear shopping experience that's genuinely hard to match anywhere else in the world the combination of world-class production, tropical design sensibility, and competitive pricing is unique to this island. Whether you spend an afternoon exploring the boutiques of Seminyak, browse the surf-focused shops of Uluwatu, or order same-day delivery straight to your villa, you'll leave with pieces that carry the energy of Bali long after you've gone home.

Start exploring the Bonjour Bali swimwear collection curated from the island's best designers, delivered to you in 2 hours.